• Our recommendations are evidence based (academic, dispassionate, and independent)
• We believe markets work (i.e., markets are highly efficient, so we don’t engage in stock picking)
• At most, we use tactical weightings adjustments based on valuations and risk
• Emotional and behavioural factors play a bigger role than most acknowledge
• We encourage taking a long-term perspective (preferably 20+ years)
• Diversification within and throughout many asset classes is the best way to manage risk• Portfolio construction should account for taxes, risk tolerance, risk capacity, and inflation
